Arthur Faria, Tiger Lily Florist
The “B” Word!
No….it’s not what you think! “B” in this case stands for:
BUSINESS! Check his website. Is everything on it his? Ask about his design background. Any really good designer will happy to give you this information. Hopefully, you’ve chosen an established florist with a great reputation.
Here at TIGER LILY we are booking weddings a full year ahead. With the present economic situation, you want to choose a florist who will actually still be in business by the time of your wedding. More than 13 have gone under in this area in the last year!
Ask how many events he takes on a day. Does he have experience at the venue? Will the person you are talking to actually be the one who will be creating your flowers and decor? Will he be there during the set-up?
BUDGET! Naturally you’ve come prepared with photos of everything you’ve ever dreamed of having at your wedding. You have pictures of your dress or dresses and your maid’s dresses as well. When your florist has you asked all the basic questions such as …where is the wedding site and time ….how many people in the bridal party….how many guests do you “guesstimate” will attend (after all the wedding is probably 6 months to a year away), he’ll probably ask about your palette…no, he doesn’t care about your last dental exam, he means your colors.
He then will probably then ask you what your floral budget is. DON’T BE COY! Don’t say,” Well I don’t know what flowers cost, so why don’t you just give me an estimate of everything what I want …and we’ll take it from there”. No good floral designer wants to disappoint a bride. Don’t ask him design a $10,000 wedding when your actual budget is $3,000. Tell him the truth so that he can give you the very most for your money. Remember this: His reputation is on the line. He wants you BOTH to be happy with the results.
BEND! Be flexible with your flowers. Don’t demand tulips for your bridal bouquet if you’re having a May wedding in Sarasota out of doors. Those tulips will open like clown flowers by the time you hit the aisle! Let your designer suggest flowers that will be in season. Allow him to guide you in your choice. Even if you love pink peonies, in October they will be very, very expensive, because they are a spring flower. Try envisioning your flowers in more of a color/texture manner and trust that your designer will find flowers that your budget will handle.
BOND! Once you’ve found your florist, you’ll know it. If he “gets” you and your style….STOP SHOPPING ….and
BOOK HIM!
Arthur at TIGER LILY
P.S. I realize that your florist might be a woman and although I’ve used ”he” and “ him” through out this article, no gender bias was intended.
There’s something very unusual about TIGER LILY, Sarasota’s most intriguing flower and antique destination. Only the finest flowers are used to create a lush, contemporary style. The shop itself is unrepentantly romantic and opulent. TIGER LILY is a place of unparalleled personal attention, custom design and international quality, where each piece is unique and beautiful. http://www.tigerlilyflowers.com/





























